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Pasanen, Merikke
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Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media
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Pasanen, Merikke
Published 2023
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Master's thesis
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Related Subjects
brand advocacy program
brand advocate
brands
brändit
employee engagement
employees
marketing communication
markkinointiviestintä
social media
sosiaalinen media
työntekijät