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    Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots

    Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots by Hoikkala, Iida-Maria, Ojala, Rosa

    Published 2022
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    Master's thesis
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20422 Entrepreneurship Yrittäjyys artificial intelligence asiakkaat chatbots chattibotit customer engagement customers pienet ja keskisuuret yritykset small and medium-sized enterprises tekoäly

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