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Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao by Liao, Xiaoling
Published 2020Master's thesis
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3134
Intercultural Communication (maisteriohjelma)
Master's Degree Programme in Intercultural Communication
case study
globalisaatio
globalisation
globalized
hospitality industry
hotellit
hotels
localized
marketing
markkinointi
matkailu
social media
social media marketing strategy
sosiaalinen media
tapaustutkimus
tourism