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Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao
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Liao, Xiaoling
Published 2020
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Master's thesis
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case study
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globalisaatio
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globalisation
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globalized
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hospitality industry
hotellit
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hotels
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localized
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marketing
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markkinointi
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matkailu
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social media
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social media marketing strategy
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sosiaalinen media
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tapaustutkimus
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tourism
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Humanistis-yhteiskuntatieteellinen tiedekunta
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hotels
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marketing
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restaurants
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tourism sector
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