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Lallukka, Tuuli
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Lallukka, Tuuli
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The impact of user-generated online reviews on pre-travel planning and accommodation selection processes of Finnish millennial consumers
by
Lallukka, Tuuli
Published 2021
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Master's thesis
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Related Subjects
COVID-19
accommodation reviews
consumer behaviour
consumer decision-making process
generation Y
kuluttajakäyttäytyminen
matkailu
pre-travel planning
social media
sosiaalinen media
tourism
user-generated content
user-generated reviews
y-sukupolvi