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The impact of user-generated online reviews on pre-travel planning and accommodation selection processes of Finnish millennial consumers
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Lallukka, Tuuli
Published 2021
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Master's thesis
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COVID-19
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accommodation reviews
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consumer behaviour
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consumer decision-making process
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generation Y
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kuluttajakäyttäytyminen
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matkailu
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pre-travel planning
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social media
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sosiaalinen media
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tourism
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user-generated content
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user-generated reviews
y-sukupolvi
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Kauppakorkeakoulu
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consumer behaviour
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planning and design
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