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    The future potential of gamification in a professional sports marketing context

    The future potential of gamification in a professional sports marketing context by Kunnas, Leena

    Published 2022
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    Master's thesis
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20423 Marketing Markkinointi ammattiurheilu asiakaskokemus committing someone customer experience engagement entertainment gamification interaction marketing marketing communication markkinointi markkinointiviestintä motivaatio motivation (mental objects) pelillistäminen professional sports sitouttaminen sportainment sports urheilu viihde vuorovaikutus

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