Showing 1 - 1 results of 1 for search 'Kunnas, Leena', query time: 0.01s
Refine Results
-
1
The future potential of gamification in a professional sports marketing context by Kunnas, Leena
Published 2022Master's thesis
Search Tools:
RSS Feed
Related Subjects
ammattiurheilu
asiakaskokemus
committing someone
customer experience
engagement
entertainment
gamification
interaction
marketing
marketing communication
markkinointi
markkinointiviestintä
motivaatio
motivation (mental objects)
pelillistäminen
professional sports
sitouttaminen
sportainment
sports
urheilu
viihde
vuorovaikutus