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    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook

    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook by Krasila, Henriikka

    Published 2021
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    Master's thesis
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20423 Facebook Marketing Markkinointi brand awareness consumer behaviour eWOM credibility eWOM source credibility electronic word-of-mouth kuluttajakäyttäytyminen social media social networking sites sosiaalinen media

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