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Krasila, Henriikka
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Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook
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Krasila, Henriikka
Published 2021
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Master's thesis
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Related Subjects
Facebook
brand awareness
consumer behaviour
eWOM credibility
eWOM source credibility
electronic word-of-mouth
kuluttajakäyttäytyminen
social media
social networking sites
sosiaalinen media