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    The usage intention of online payment methods and the effects of willingness to pay, pain of paying and perceived ownership

    The usage intention of online payment methods and the effects of willingness to pay, pain of paying and perceived ownership by Jakupovic, Elvira

    Published 2018
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    Master's thesis
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20423 Marketing Markkinointi advantages asenteet attitude attitudes consumer behaviour consumers edut kuluttajakäyttäytyminen kuluttajat maksujärjestelmät pain of paying paying online payment systems perceived ease of use perceived ownership perceived usefulness risk perception riskit risks technology (information) teknologia verkkomaksaminen willingness to pay

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