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  1. 1381
    Aspirational Talk in CSR Communication: When Does it Turn Negative?

    Aspirational Talk in CSR Communication: When Does it Turn Negative? by Lagemann, Pia Maria

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  2. 1382
    Understanding Concept of Virality in Social Media from Users’ Perspective

    Understanding Concept of Virality in Social Media from Users’ Perspective by Atayeva, Nurana

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  3. 1383
    Exploring Organizational Factors in Returning to Pre-Parental Leave Job & Family Planning

    Exploring Organizational Factors in Returning to Pre-Parental Leave Job & Family Planning by Luuppala, Aino Maria

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  4. 1384
    What do employees want? : a case study of Finnish Tech Company

    What do employees want? : a case study of Finnish Tech Company by Kervinen, Inka

    Published 2022
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  5. 1385
    Tunteet viestinnän haasteena ydinvoimakriisissä

    Tunteet viestinnän haasteena ydinvoimakriisissä by Kaijanto, Piia

    Published 2022
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  6. 1386
    Negative engagement enforcing emotional labor in parasocial relationships between social media influencers and followers

    Negative engagement enforcing emotional labor in parasocial relationships between social media influencers and followers by Kalvi, Taru, Knuutinen, Iina

    Published 2021
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  7. 1387
    Osallistava sosiaalinen media kunnissa

    Osallistava sosiaalinen media kunnissa by Heinmurto, Katri

    Published 2020
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  8. 1388
    Sidosryhmän kokemuksia organisaatioiden kuuntelemattomuudesta

    Sidosryhmän kokemuksia organisaatioiden kuuntelemattomuudesta by Autio, Vilma

    Published 2021
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  9. 1389
    How Nordic airlines maintain and defend their legitimacy through corporate purpose

    How Nordic airlines maintain and defend their legitimacy through corporate purpose by Kemiläinen, Saara

    Published 2021
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  10. 1390
    Z-sukupolven käsityksiä lifestyle-vaikuttajien uskottavuudesta ruokavaikuttajina

    Z-sukupolven käsityksiä lifestyle-vaikuttajien uskottavuudesta ruokavaikuttajina by Aarnivuo, Pauliina

    Published 2021
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  11. 1391
    "En tiennyt, mitä mun pitää tietää" : Suomen pakolaistaustaisten kokemuksia informaation saamisen haasteista

    "En tiennyt, mitä mun pitää tietää" : Suomen pakolaistaustaisten kokemuksia informaation saamisen haasteista by Forsman, Henna

    Published 2022
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  12. 1392
    Kunnan viestintä kuntalaisen osallisuutta tukemassa : tulkitseva käsitetutkimus

    Kunnan viestintä kuntalaisen osallisuutta tukemassa : tulkitseva käsitetutkimus by Laine, Sari

    Published 2021
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  13. 1393
    The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study

    The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study by Kemppi, Mari

    Published 2020
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  14. 1394
    Stakeholder-dialogi pienten yritysten vastuullisen liiketoiminnan arvonluonnissa

    Stakeholder-dialogi pienten yritysten vastuullisen liiketoiminnan arvonluonnissa by Rajamäki, Tiina

    Published 2020
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  15. 1395
    Influencing policy change through advocacy communication : sexual and reproductive health and rights in East and Southern Africa

    Influencing policy change through advocacy communication : sexual and reproductive health and rights in East and Southern Africa by Nordbäck, Essi

    Published 2020
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  16. 1396
    Visual social media engagement : Nordic brands on Instagram

    Visual social media engagement : Nordic brands on Instagram by Virnes, Ella

    Published 2022
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  17. 1397
    Persuasiveness of sources in the COVID-19 public health crisis

    Persuasiveness of sources in the COVID-19 public health crisis by Körkkö, Laura

    Published 2021
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  18. 1398
    Constructing PR professionals’ understanding of AI for PR purposes : a repertoire analysis of PR professionals’ blog texts

    Constructing PR professionals’ understanding of AI for PR purposes : a repertoire analysis of PR professionals’ blog texts by Rahikainen, Elisa

    Published 2020
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  19. 1399
    With chocolate against hate speech : exploring corporate activism

    With chocolate against hate speech : exploring corporate activism by Ketola, Katja

    Published 2021
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  20. 1400
    Hate targeted at organisations : a literature review

    Hate targeted at organisations : a literature review by Mäkelä, Rosa-Maria

    Published 2021
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
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