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  1. 1361
    Tekoälyn vaikutukset controllerin rooliin

    Tekoälyn vaikutukset controllerin rooliin by Virtanen, Laura

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  2. 1362
    Somevaikuttajien uskottavuuden rakentuminen julkisyhteisön toteuttamassa terveyskampanjassa

    Somevaikuttajien uskottavuuden rakentuminen julkisyhteisön toteuttamassa terveyskampanjassa by Nurmi, Ilona

    Published 2023
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  3. 1363
    Korona sulki keikkapaikkojen ovet : millaista on fanittaminen pandemia-aikana?

    Korona sulki keikkapaikkojen ovet : millaista on fanittaminen pandemia-aikana? by Nyyssölä, Otto, Böger, Okko

    Published 2023
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  4. 1364
    Persuasion tactics used in corporate and activists’ communication

    Persuasion tactics used in corporate and activists’ communication by Arti, Alina

    Published 2023
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  5. 1365
    Young people and boycotting in three countries

    Young people and boycotting in three countries by Ek, Erika, Tuominen, Jenni

    Published 2023
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  6. 1366
    Signaling sustainability : a study of environmental communication in the building sector

    Signaling sustainability : a study of environmental communication in the building sector by Ahmed, Aya

    Published 2023
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  7. 1367
    Nuorten käsityksiä epäluotettavasta viestinnästä sosiaalisessa mediassa

    Nuorten käsityksiä epäluotettavasta viestinnästä sosiaalisessa mediassa by Nieminen, Eerika

    Published 2023
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  8. 1368
    Social media as a tool in investor relations

    Social media as a tool in investor relations by Hannola, Annika

    Published 2023
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  9. 1369
    "#CancelSpotify That's the entire tweet!" : a look into cancel culture on Twitter in the case of Spotify and Joe Rogan

    "#CancelSpotify That's the entire tweet!" : a look into cancel culture on Twitter in the case of Spotify and Joe Rogan by Inberg, Jere

    Published 2023
    Other Authors: “…Kauppakorkeakoulu…”
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    Master's thesis
  10. 1370
    Doges go to war – The influence mechanisms of NAFO memes in Russia-Ukraine conflict

    Doges go to war – The influence mechanisms of NAFO memes in Russia-Ukraine conflict by Korhonen, Otso

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  11. 1371
    From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs

    From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs by Härkänen, Anna

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  12. 1372
    The Formation of Parasocial Relationships Via Video Content in a Brand Community

    The Formation of Parasocial Relationships Via Video Content in a Brand Community by Saari, Anni

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  13. 1373
    Challenges in collecting and using web data in the banking sector

    Challenges in collecting and using web data in the banking sector by Silonsaari, Emmi

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  14. 1374
    Shaping Pre-purchase Customer Experience in the Metaverse with Immersiveness

    Shaping Pre-purchase Customer Experience in the Metaverse with Immersiveness by Kortevaara, Iida, Luukkala, Kia

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  15. 1375
    Cool by association: examining the impact of influencers on brand coolness

    Cool by association: examining the impact of influencers on brand coolness by Rekiö, Jenna-Juulia

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  16. 1376
    The Underutilized Potential of Employees in CSR Communication

    The Underutilized Potential of Employees in CSR Communication by Rouhesmaa, Elisa Rosa Ingeborg

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  17. 1377
    Sijoittajasuhdesivustojen sisältö ja rakenne sijoittajaviestinnän näkökulmasta

    Sijoittajasuhdesivustojen sisältö ja rakenne sijoittajaviestinnän näkökulmasta by Toponen, Tuomas Hannu Olavi

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  18. 1378
    The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices

    The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices by Al Mamun, Md Fahad

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  19. 1379
    Käsityksiä viestintäkonsulteista – Q-menetelmällinen tutkimus

    Käsityksiä viestintäkonsulteista – Q-menetelmällinen tutkimus by Lampi, Krista

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  20. 1380
    Exploring the role of generative artificial intelligence in digital content marketing

    Exploring the role of generative artificial intelligence in digital content marketing by Kauppinen, Risto Tapio

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
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