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1601
Challenges in collecting and using web data in the banking sector
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1602
The Underutilized Potential of Employees in CSR Communication
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1603
Exploring Organizational Factors in Returning to Pre-Parental Leave Job & Family Planning
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1604
The Formation of Parasocial Relationships Via Video Content in a Brand Community
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1605
Exploring the role of generative artificial intelligence in digital content marketing
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1606
Aspirational Talk in CSR Communication: When Does it Turn Negative?
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1607
Understanding Concept of Virality in Social Media from Users’ Perspective
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1608
The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1609
Sijoittajasuhdesivustojen sisältö ja rakenne sijoittajaviestinnän näkökulmasta
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1610
Käsityksiä viestintäkonsulteista – Q-menetelmällinen tutkimus
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1611
From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1612
Shaping Pre-purchase Customer Experience in the Metaverse with Immersiveness
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1613
Cool by association: examining the impact of influencers on brand coolness
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1614
AI-powered marketing automation: exploring the factors affecting implementation in a large company
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1615
Pitkäaikaishankkeiden tuloutus ja uuden ERP-järjestelmän luomat mahdollisuudet osatuloutukselle Oy SKF Ab:ssa
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1616
Sosiaalisen median sisältöjen vaikutus ravintola-asiakkaan brändisitoutumiseen ja ostoaikomukseen
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1617
Digitaalisen ostolaskuprosessin haasteet, ratkaisut ja tulevaisuudennäkymät: Case Yritys Oyj
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1618
Covid-19-pandemian vaikutukset IFRS-tilinpäätösraportoinnin todenmukaiselle esittämiselle
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1619
Tekoälyn vaikutukset controllerin rooliin
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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1620
Teknologian hyödyntäminen myynnin ja markkinoinnin yhteistyön kehittämiseksi
Published 2024Other Authors: “…Jyväskylä University School of Business and Economics…”
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