“Everyone advertises their service as perfect, but from the online review you can see the reality” Finnish customers ́ experiences about online reviews ́ reliability and usefulness
Through online reviews, customers receive information from each other about whether a product or service is worth buying from some company. Online re- views show the company's reputation among customers. Academics have noticed that customers read reviews and trust them before purchasing. Compan...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/99800 |