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[{"key": "dc.contributor.advisor", "value": "Kansikas, Juha", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Sassi, Tommi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-12-18T16:28:54Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-12-18T16:28:54Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/99057", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Cross-border e-commerce is an increasingly popular way of internationalization and global growth for companies worldwide. The recent advent of e-commerce platforms introduces new ways of conducting cross-border e-commerce, lowering entry barriers specifically for small-to-medium enterprises (SMEs). This thesis explores the internationalization of Finnish SMEs through e-commerce platforms, particularly Amazon. Drawing on the dynamic capabilities\u2019 framework, this study investigates the capabilities required for successful foreign market entry and long-term competitiveness on Amazon\u2019s highly competed international platform ecosystem. Using qualitative data from two distinct interview groups \u2013 Finnish SME managers and Amazon experts \u2013 this research uncovers key capabilities, including sensing market opportunities, seizing resources, managing operational challenges and strategic brand positioning. The findings also highlight the transformative potential of e-commerce platforms for SME internationalization, while also uncovering challenges such as platform dependency, operational inefficiencies and increasing competition. This study contributes to the academic discourse by exploring the constantly evolving key capabilities for international firm growth in digital ecosystems and offers practical insights for SMEs navigating cross-border e-commerce. This research emphasizes the strategic importance of adaptability, data, and innovation for SMEs to thrive in the increasingly competitive landscape of global e-commerce.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kansainv\u00e4linen verkkokauppa on yrityksille yh\u00e4 suositumpi tapa kansainv\u00e4listy\u00e4 ja saavuttaa globaalia kasvua. Verkkokauppa-alustojen viimeaikainen kehitys tarjoaa uusia mahdollisuuksia harjoittaa kansainv\u00e4list\u00e4 verkkokauppaa, madaltaen markkinoille p\u00e4\u00e4syn esteit\u00e4 etenkin pienille ja keskisuurille yrityksille. T\u00e4m\u00e4 pro gradu -tutkielma tarkastelee suomalaisten pk-yritysten kansainv\u00e4listymist\u00e4 Amazonin verkkokauppa-alustan kautta. Hy\u00f6dynt\u00e4en dynaamisten kyvykkyyksien viitekehyst\u00e4 tutkimus pyrkii selvitt\u00e4m\u00e4\u00e4n, mit\u00e4 kyvykkyyksi\u00e4 tarvitaan onnistuneeseen markkinoille p\u00e4\u00e4syyn ja pitk\u00e4aikaiseen kansainv\u00e4liseen kilpailukykyyn Amazonin kilpaillussa globaalissa alustaekosysteemiss\u00e4. Laadullinen tutkimus perustuu kahteen erilliseen haastatteluryhm\u00e4\u00e4n \u2013 suomalaisiin pk-yritysten johtajiin sek\u00e4 Amazon-asiantuntijoihin ja konsultteihin \u2013 ja tuo esiin yrityksille keskeisi\u00e4 kyvykkyyksi\u00e4, kuten markkinamahdollisuuksien tunnistamisen, resurssihy\u00f6tyjen maksimoimisen, operatiivisten haasteiden hallinnan ja strategisen br\u00e4ndinrakennuksen. Tulokset korostavat verkkokauppa-alustojen merkitt\u00e4v\u00e4\u00e4 muutosvoimaa pk-yritysten kansainv\u00e4listymisess\u00e4, mutta tuovat esiin my\u00f6s haasteita, kuten alustariippuvuutta, operatiivisia haasteita ja kasvavaa kilpailua. T\u00e4m\u00e4 tutkimus edist\u00e4\u00e4 akateemista keskustelua tarkastelemalla jatkuvasti kehittyvi\u00e4 keskeisi\u00e4 kyvykkyyksi\u00e4 yritysten kansainv\u00e4liselle kasvulle digitaalisissa ekosysteemeiss\u00e4 ja tarjoaa k\u00e4yt\u00e4nn\u00f6n n\u00e4kemyksi\u00e4 pk-yrityksille kansainv\u00e4lisen verkkokaupan navigointiin. Tutkimus painottaa sopeutumiskyvyn, datan hy\u00f6dynt\u00e4misen ja innovoinnin strategista merkityst\u00e4 pk-yritysten menestykselle yh\u00e4 kilpaillummassa globaalin verkkokaupan ymp\u00e4rist\u00f6ss\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2024-12-18T16:28:54Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-12-18T16:28:54Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "148", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "CC BY-NC-ND 4.0", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "E-Commerce Platforms as a Form of Foreign Market Entry for Finnish SMEs: A Dynamic Capability Perspective", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202412187868", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Master's Degree Programme in International Business and Entrepreneurship", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Master's Degree Programme in International Business and Entrepreneurship", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://creativecommons.org/licenses/by-nc-nd/4.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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