Matkustamohenkilökunnan merkitys brandin tekijänä case: Finnair

Bibliografiset tiedot
Päätekijä: Rajala, Anu
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Aineistotyyppi: Pro gradu
Kieli:fin
Julkaistu: 2002
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/9790
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author Rajala, Anu
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto
author_facet Rajala, Anu Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto Rajala, Anu Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto
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spellingShingle Rajala, Anu Matkustamohenkilökunnan merkitys brandin tekijänä : case: Finnair matkustajat brandipääoma Markkinointi Marketing 20423 brändit lentoemännät stuertit
title Matkustamohenkilökunnan merkitys brandin tekijänä : case: Finnair
title_full Matkustamohenkilökunnan merkitys brandin tekijänä : case: Finnair
title_fullStr Matkustamohenkilökunnan merkitys brandin tekijänä : case: Finnair Matkustamohenkilökunnan merkitys brandin tekijänä : case: Finnair
title_full_unstemmed Matkustamohenkilökunnan merkitys brandin tekijänä : case: Finnair Matkustamohenkilökunnan merkitys brandin tekijänä : case: Finnair
title_short Matkustamohenkilökunnan merkitys brandin tekijänä
title_sort matkustamohenkilökunnan merkitys brandin tekijänä case finnair
title_sub case: Finnair
title_txtP Matkustamohenkilökunnan merkitys brandin tekijänä : case: Finnair
topic matkustajat brandipääoma Markkinointi Marketing 20423 brändit lentoemännät stuertit
topic_facet 20423 Marketing Markkinointi brandipääoma brändit lentoemännät matkustajat stuertit
url https://jyx.jyu.fi/handle/123456789/9790 http://www.urn.fi/URN:NBN:fi:jyu-2002888922
work_keys_str_mv AT rajalaanu matkustamohenkilökunnanmerkitysbrandintekijänäcasefinnair