Brandi-identiteetin välittyminen tutkimus pesuainemainosten synnyttämistä assosiaatioista ja mielikuvista

Bibliographic Details
Main Author: Gräsbeck, Petra
Other Authors: Viestintätieteiden laitos, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:fin
Published: 2001
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/97795
_version_ 1826225623853432832
author Gräsbeck, Petra
author2 Viestintätieteiden laitos University of Jyväskylä Jyväskylän yliopisto
author_facet Gräsbeck, Petra Viestintätieteiden laitos University of Jyväskylä Jyväskylän yliopisto Gräsbeck, Petra Viestintätieteiden laitos University of Jyväskylä Jyväskylän yliopisto
author_sort Gräsbeck, Petra
datasource_str_mv jyx
description
first_indexed 2024-10-29T21:00:27Z
format Pro gradu
fullrecord [{"key": "dc.contributor.author", "value": "Gr\u00e4sbeck, Petra", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-10-28T21:37:35Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-10-28T21:37:35Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2001", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/97795", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2024-10-28T21:37:35Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-10-28T21:37:35Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "131 lehte\u00e4", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Brandi-identiteetin v\u00e4littyminen : tutkimus pesuainemainosten synnytt\u00e4mist\u00e4 assosiaatioista ja mielikuvista : case: Persil", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202410286648", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": null, "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.yso", "value": "p\u00e4ivitt\u00e4istavarat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "identiteetti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4ndit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mielikuvat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mainonta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tavaramerkit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "jyx.subject.uri", "value": "http://www.yso.fi/onto/yso/p1490", "language": null, "element": "subject", "qualifier": "uri", "schema": "jyx"}, {"key": "jyx.subject.uri", "value": "http://www.yso.fi/onto/yso/p1488", "language": null, "element": "subject", "qualifier": "uri", "schema": "jyx"}, {"key": "jyx.subject.uri", "value": "http://www.yso.fi/onto/yso/p23851", "language": null, "element": "subject", "qualifier": "uri", "schema": "jyx"}, {"key": "jyx.subject.uri", "value": "http://www.yso.fi/onto/yso/p9743", "language": null, "element": "subject", "qualifier": "uri", "schema": "jyx"}, {"key": "jyx.subject.uri", "value": "http://www.yso.fi/onto/yso/p2153", "language": null, "element": "subject", "qualifier": "uri", "schema": "jyx"}, {"key": "jyx.subject.uri", "value": "http://www.yso.fi/onto/yso/p1232", "language": null, "element": "subject", "qualifier": "uri", "schema": "jyx"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/collections/archival-workstation.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Aineistoon p\u00e4\u00e4sy\u00e4 on rajoitettu tekij\u00e4noikeussyist\u00e4. Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/kokoelmat/arkistotyoasema.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
id jyx.123456789_97795
language fin
last_indexed 2025-02-18T10:54:23Z
main_date 2001-01-01T00:00:00Z
main_date_str 2001
publishDate 2001
record_format qdc
source_str_mv jyx
spellingShingle Gräsbeck, Petra Brandi-identiteetin välittyminen : tutkimus pesuainemainosten synnyttämistä assosiaatioista ja mielikuvista : case: Persil päivittäistavarat identiteetti brändit mielikuvat mainonta tavaramerkit
title Brandi-identiteetin välittyminen : tutkimus pesuainemainosten synnyttämistä assosiaatioista ja mielikuvista : case: Persil
title_full Brandi-identiteetin välittyminen : tutkimus pesuainemainosten synnyttämistä assosiaatioista ja mielikuvista : case: Persil
title_fullStr Brandi-identiteetin välittyminen : tutkimus pesuainemainosten synnyttämistä assosiaatioista ja mielikuvista : case: Persil Brandi-identiteetin välittyminen : tutkimus pesuainemainosten synnyttämistä assosiaatioista ja mielikuvista : case: Persil
title_full_unstemmed Brandi-identiteetin välittyminen : tutkimus pesuainemainosten synnyttämistä assosiaatioista ja mielikuvista : case: Persil Brandi-identiteetin välittyminen : tutkimus pesuainemainosten synnyttämistä assosiaatioista ja mielikuvista : case: Persil
title_short Brandi-identiteetin välittyminen
title_sort brandi identiteetin välittyminen tutkimus pesuainemainosten synnyttämistä assosiaatioista ja mielikuvista case persil
title_sub tutkimus pesuainemainosten synnyttämistä assosiaatioista ja mielikuvista
title_txtP Brandi-identiteetin välittyminen : tutkimus pesuainemainosten synnyttämistä assosiaatioista ja mielikuvista : case: Persil
topic päivittäistavarat identiteetti brändit mielikuvat mainonta tavaramerkit
topic_facet brändit identiteetti mainonta mielikuvat päivittäistavarat tavaramerkit
url https://jyx.jyu.fi/handle/123456789/97795 http://www.urn.fi/URN:NBN:fi:jyu-202410286648
work_keys_str_mv AT gräsbeckpetra brandiidentiteetinvälittyminentutkimuspesuainemainostensynnyttämistäassosiaatioist