Analysis of the sponsoring impact on the mass media and local spectators: a case study of Caprabo Lleida Basketball

Analysis of the sponsoring impact on the mass media and local spectators: a case study of Caprabo Lleida Basketball

Show other versions (1)
Bibliographic Details
Main Author: Buendía, Jonathan
Other Authors: Liikuntatieteellinen tiedekunta, Faculty of Sport and Health Sciences, Liikuntakasvatuksen laitos, Department of Sport Sciences, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2001
Subjects:
5031
urheilu
liikunta
markkinointi
sponsorointi
televisio
radio
sanomalehdet
joukkoviestimet
Online Access: https://jyx.jyu.fi/handle/123456789/9759

Similar Items