Tapahtuman sponsorointi kannattava sijoitus vai "Kankkulan kaivo"?

Bibliografiset tiedot
Päätekijät: Tenhunen, Päivi, Varis, Minna
Muut tekijät: Liikuntatieteellinen tiedekunta, Faculty of Sport and Health Sciences, Liikuntakasvatuksen laitos, Department of Sport Sciences, University of Jyväskylä, Jyväskylän yliopisto
Aineistotyyppi: Pro gradu
Kieli:fin
Julkaistu: 1997
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/9743
_version_ 1826225654880796672
author Tenhunen, Päivi Varis, Minna
author2 Liikuntatieteellinen tiedekunta Faculty of Sport and Health Sciences Liikuntakasvatuksen laitos Department of Sport Sciences University of Jyväskylä Jyväskylän yliopisto
author_facet Tenhunen, Päivi Varis, Minna Liikuntatieteellinen tiedekunta Faculty of Sport and Health Sciences Liikuntakasvatuksen laitos Department of Sport Sciences University of Jyväskylä Jyväskylän yliopisto Tenhunen, Päivi Varis, Minna Liikuntatieteellinen tiedekunta Faculty of Sport and Health Sciences Liikuntakasvatuksen laitos Department of Sport Sciences University of Jyväskylä Jyväskylän yliopisto
author_sort Tenhunen, Päivi
datasource_str_mv jyx
description
first_indexed 2023-03-22T09:57:23Z
format Pro gradu
free_online_boolean 1
fullrecord [{"key": "dc.contributor.author", "value": "Tenhunen, P\u00e4ivi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Varis, Minna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2008-01-08T08:25:25Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2008-01-08T08:25:25Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "1997", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:713363", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/9743", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2008-01-08T08:25:25Z (GMT). No. of bitstreams: 1\n426.pdf: 15884069 bytes, checksum: 5aab825aebb92bede59fe0d05c2e298e (MD5)\n Previous issue date: 1997", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "124 lehte\u00e4.", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sponsorointi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "markkinointimix", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Tapahtuman sponsorointi : kannattava sijoitus vai \"Kankkulan kaivo\"? : case: Helsingin yleisurheilun EM-kisat 1994", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-1997713363", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Liikuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Liikuntakasvatuksen laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Sport Sciences", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "5031", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
id jyx.123456789_9743
language fin
last_indexed 2025-02-18T10:54:23Z
main_date 1997-01-01T00:00:00Z
main_date_str 1997
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstreams\/958f91f4-549d-403f-9701-965fec47044d\/download","text":"426.pdf","source":"jyx","mediaType":"application\/pdf"}
publishDate 1997
record_format qdc
source_str_mv jyx
spellingShingle Tenhunen, Päivi Varis, Minna Tapahtuman sponsorointi : kannattava sijoitus vai "Kankkulan kaivo"? : case: Helsingin yleisurheilun EM-kisat 1994 sponsorointi markkinointimix 5031
title Tapahtuman sponsorointi : kannattava sijoitus vai "Kankkulan kaivo"? : case: Helsingin yleisurheilun EM-kisat 1994
title_full Tapahtuman sponsorointi : kannattava sijoitus vai "Kankkulan kaivo"? : case: Helsingin yleisurheilun EM-kisat 1994
title_fullStr Tapahtuman sponsorointi : kannattava sijoitus vai "Kankkulan kaivo"? : case: Helsingin yleisurheilun EM-kisat 1994 Tapahtuman sponsorointi : kannattava sijoitus vai "Kankkulan kaivo"? : case: Helsingin yleisurheilun EM-kisat 1994
title_full_unstemmed Tapahtuman sponsorointi : kannattava sijoitus vai "Kankkulan kaivo"? : case: Helsingin yleisurheilun EM-kisat 1994 Tapahtuman sponsorointi : kannattava sijoitus vai "Kankkulan kaivo"? : case: Helsingin yleisurheilun EM-kisat 1994
title_short Tapahtuman sponsorointi
title_sort tapahtuman sponsorointi kannattava sijoitus vai kankkulan kaivo case helsingin yleisurheilun em kisat 1994
title_sub kannattava sijoitus vai "Kankkulan kaivo"?
title_txtP Tapahtuman sponsorointi : kannattava sijoitus vai "Kankkulan kaivo"? : case: Helsingin yleisurheilun EM-kisat 1994
topic sponsorointi markkinointimix 5031
topic_facet 5031 markkinointimix sponsorointi
url https://jyx.jyu.fi/handle/123456789/9743 http://www.urn.fi/URN:NBN:fi:jyu-1997713363
work_keys_str_mv AT tenhunenpäivi tapahtumansponsorointikannattavasijoitusvaikankkulankaivocasehelsinginyleisurheilu