Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani.

Bibliographic Details
Main Author: Tolonen Torralbo, Marta
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylän yliopisto, University of Jyväskylä, Master's Degree Programme in Digital Marketing and Corporate Communication
Format: Master's thesis
Language:eng
Published: 2024
Online Access: https://jyx.jyu.fi/handle/123456789/96951
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author Tolonen Torralbo, Marta
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author_facet Tolonen Torralbo, Marta Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu Jyväskylän yliopisto University of Jyväskylä Master's Degree Programme in Digital Marketing and Corporate Communication Tolonen Torralbo, Marta
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spellingShingle Tolonen Torralbo, Marta Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani.
subject_txtF Master's Degree Programme in Digital Marketing and Corporate Communication
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title Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani.
title_full Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani.
title_fullStr Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani. Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani.
title_full_unstemmed Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani. Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani.
title_short Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani.
title_sort symbolism in perfume advertising myths archetypes and colours the case of my way by giorgio armani
title_txtP Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani.
url https://jyx.jyu.fi/handle/123456789/96951 http://www.urn.fi/URN:NBN:fi:jyu-202409065836
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