Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani.
Advertising is a powerful tool for product promotion. As the use of perfumes is in its nature symbolic, meaning that their consumption does not stem from basic needs but from higher level needs such as the Love-, Esteem-, and Self-actualization- needs (Maslow, 1987, pp. 15-22), when promoting hedoni...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/96951 |