Leveraging AI-enabled personalization in customer relationship management

Bibliographic Details
Main Author: Karppanen, Vili
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto, Marketing, Markkinointi
Format: Master's thesis
Language:eng
Published: 2024
Online Access: https://jyx.jyu.fi/handle/123456789/96949
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author Karppanen, Vili
author2 Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu University of Jyväskylä Jyväskylän yliopisto Marketing Markkinointi
author_facet Karppanen, Vili Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu University of Jyväskylä Jyväskylän yliopisto Marketing Markkinointi Karppanen, Vili
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spellingShingle Karppanen, Vili Leveraging AI-enabled personalization in customer relationship management
subject_txtF Markkinointi
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title Leveraging AI-enabled personalization in customer relationship management
title_full Leveraging AI-enabled personalization in customer relationship management
title_fullStr Leveraging AI-enabled personalization in customer relationship management Leveraging AI-enabled personalization in customer relationship management
title_full_unstemmed Leveraging AI-enabled personalization in customer relationship management Leveraging AI-enabled personalization in customer relationship management
title_short Leveraging AI-enabled personalization in customer relationship management
title_sort leveraging ai enabled personalization in customer relationship management
title_txtP Leveraging AI-enabled personalization in customer relationship management
url https://jyx.jyu.fi/handle/123456789/96949 http://www.urn.fi/URN:NBN:fi:jyu-202409065834
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