Leveraging AI-enabled personalization in customer relationship management
Customer relationship management (CRM) became an important topic in both research and companies due to technological advancements such as the World Wide Web and innovations in customer database and data warehouse technologies. In today's competitive business landscape, where companies are seeki...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/96949 |