Strategic Influencer Selection Practices of Organizations in Vietnam
Influencer marketing has become a crucial strategy for organizations and an important field of academic research for scholars. As the number of influencers and organizations utilizing influencer marketing continues to increase, selecting the appropriate influencers is crucial for the success of a ma...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/96424 |