Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct

Bibliographic Details
Main Author: Rafia Rafa, Fadia
Other Authors: Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylä University School of Business and Economics, University of Jyväskylä, Jyväskylän yliopisto, Master's Degree Programme in Digital Marketing and Corporate Communication
Format: Master's thesis
Language:eng
Published: 2024
Online Access: https://jyx.jyu.fi/handle/123456789/96054
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author Rafia Rafa, Fadia
author2 Jyväskylän yliopiston kauppakorkeakoulu Jyväskylä University School of Business and Economics University of Jyväskylä Jyväskylän yliopisto Master's Degree Programme in Digital Marketing and Corporate Communication
author_facet Rafia Rafa, Fadia Jyväskylän yliopiston kauppakorkeakoulu Jyväskylä University School of Business and Economics University of Jyväskylä Jyväskylän yliopisto Master's Degree Programme in Digital Marketing and Corporate Communication Rafia Rafa, Fadia
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spellingShingle Rafia Rafa, Fadia Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct
subject_txtF Master's Degree Programme in Digital Marketing and Corporate Communication
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title Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct
title_full Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct
title_fullStr Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct
title_full_unstemmed Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct
title_short Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct
title_sort metaverse in marketing role of performance expectancy and social influence on consumer expectation to ethical conduct
title_txtP Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct
url https://jyx.jyu.fi/handle/123456789/96054 http://www.urn.fi/URN:NBN:fi:jyu-202406204818
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