Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct

Bibliographic Details
Main Author:	Rafia Rafa, Fadia
Other Authors:	Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylä University School of Business and Economics, University of Jyväskylä, Jyväskylän yliopisto, Master's Degree Programme in Digital Marketing and Corporate Communication
Format:	Master's thesis
Language:	eng
Published:	2024
Online Access:	https://jyx.jyu.fi/handle/123456789/96054

Internet

https://jyx.jyu.fi/handle/123456789/96054