Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct
This thesis investigates the impact of performance expectancy and social influence on consumer expectations to ethical conduct by metaverse operators. Grounded in the Unified Theory of Acceptance and Use of Technology (UTAUT), the study explores how these factors shape consumer expectations in emerg...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/96054 |