Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct

Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct

Bibliographic Details
Main Author: Rafia Rafa, Fadia
Other Authors: Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylä University School of Business and Economics, University of Jyväskylä, Jyväskylän yliopisto, Master's Degree Programme in Digital Marketing and Corporate Communication
Format: Master's thesis
Language:eng
Published: 2024
Online Access: https://jyx.jyu.fi/handle/123456789/96054
Description
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