The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices

The rapid growth of digitalization of marketing communication methods and marketing processes has led marketers to transform their way of conveying messages to customers and the necessity of digital content has grown. This fundamental shift of reaching the target audience with the right message make...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Al Mamun, Md Fahad
Muut tekijät: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2024
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/95853