Cancel culture and boycotting : Why consumers participate in boycotting commercial entities in Finland, Germany, and the United States

Cancel culture and boycotting Why consumers participate in boycotting commercial entities in Finland, Germany, and the United States

This thesis aims to describe how cancel culture and related boycotting tendencies might affect commercial entities, such as brands and businesses. First, earlier research and the descriptive level of cancel culture and boycotting are described. The possible consequences of cancel culture on brands a...

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Bibliographic Details
Main Author: Tornberg, Sarah
Other Authors: Faculty of Humanities and Social Sciences, Humanistis-yhteiskuntatieteellinen tiedekunta, Department of Social Sciences and Philosophy, Yhteiskuntatieteiden ja filosofian laitos, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2024
Subjects:
cancel culture
political consumerism
online activism
Sociology
Sosiologia
203
boikotti
boycott
Online Access: https://jyx.jyu.fi/handle/123456789/95830

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