Understanding Concept of Virality in Social Media from Users’ Perspective

The concept of virality is the subject that has been in the minds of many people for the past few years. In general terms, it is defined as a phenomenon where certain form of information spreads swiftly and widely across social networks. When applying this phenomenon to activities that are popular f...

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Bibliographic Details
Main Author: Atayeva, Nurana
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2024
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/95826