Exploring the role of generative artificial intelligence in digital content marketing

Bibliographic Details
Main Author: Kauppinen, Risto Tapio
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto, Digital Marketing and Corporate Communication
Format: Master's thesis
Language:eng
Published: 2024
Online Access: https://jyx.jyu.fi/handle/123456789/95714
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author Kauppinen, Risto Tapio
author2 Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu University of Jyväskylä Jyväskylän yliopisto Digital Marketing and Corporate Communication
author_facet Kauppinen, Risto Tapio Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu University of Jyväskylä Jyväskylän yliopisto Digital Marketing and Corporate Communication Kauppinen, Risto Tapio
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spellingShingle Kauppinen, Risto Tapio Exploring the role of generative artificial intelligence in digital content marketing
subject_txtF Digital Marketing and Corporate Communication
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title Exploring the role of generative artificial intelligence in digital content marketing
title_full Exploring the role of generative artificial intelligence in digital content marketing
title_fullStr Exploring the role of generative artificial intelligence in digital content marketing Exploring the role of generative artificial intelligence in digital content marketing
title_full_unstemmed Exploring the role of generative artificial intelligence in digital content marketing Exploring the role of generative artificial intelligence in digital content marketing
title_short Exploring the role of generative artificial intelligence in digital content marketing
title_sort exploring the role of generative artificial intelligence in digital content marketing
title_txtP Exploring the role of generative artificial intelligence in digital content marketing
url https://jyx.jyu.fi/handle/123456789/95714 http://www.urn.fi/URN:NBN:fi:jyu-202406104485
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