Exploring the role of generative artificial intelligence in digital content marketing
Several marketing activities have benefitted from the adoption of generative artifi-cial intelligence (GAI) tools and thus, shifted how digital content marketing (DCM) ac-tivities are approached by experts. The purpose of this study is to explore what kind of roles humans and GAI tools such as ChatG...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/95714 |