From Hesitation to Action: Communicating to Overcome Barriers and Motivate Vegetarian Choices at Semma
This thesis investigates the disconnect between positive attitudes towards vegetarianism and the actual dietary choices among consumers at Semma, a network of university campus restaurants. The study is set against the backdrop of growing environmental and health awareness that positions vegetarian...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/95132 |