From Hesitation to Action: Communicating to Overcome Barriers and Motivate Vegetarian Choices at Semma

This thesis investigates the disconnect between positive attitudes towards vegetarianism and the actual dietary choices among consumers at Semma, a network of university campus restaurants. The study is set against the backdrop of growing environmental and health awareness that positions vegetarian...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Mustonen, Sanni
Muut tekijät: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2024
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/95132