From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs

Bibliographic Details
Main Author: Härkänen, Anna
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto, Digital Marketing and Corporate Communication
Format: Master's thesis
Published: 2024
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