From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs

Bibliographic Details
Main Author:	Härkänen, Anna
Other Authors:	Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto, Digital Marketing and Corporate Communication
Format:	Master's thesis
Language:	eng
Published:	2024
Online Access:	https://jyx.jyu.fi/handle/123456789/95107

Internet

https://jyx.jyu.fi/handle/123456789/95107