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mobile apps
mobile devices
mobile services
cell phones
housing fairs
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http://www.yso.fi/onto/yso/p27414
http://www.yso.fi/onto/yso/p4834
http://www.yso.fi/onto/yso/p22643
http://www.yso.fi/onto/yso/p4362
http://www.yso.fi/onto/yso/p7743
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Härkänen, Anna
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Jyväskylä University School of Business and Economics
Jyväskylän yliopiston kauppakorkeakoulu
University of Jyväskylä
Jyväskylän yliopisto
Digital Marketing and Corporate Communication
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Härkänen, Anna
Jyväskylä University School of Business and Economics
Jyväskylän yliopiston kauppakorkeakoulu
University of Jyväskylä
Jyväskylän yliopisto
Digital Marketing and Corporate Communication
Härkänen, Anna
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From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs
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Digital Marketing and Corporate Communication
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From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs
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From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs
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From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs
From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs
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From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs
From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs
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From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs
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from touchpoints to technology understanding customer adoption of mobile applications in event environments a case study on mobile app adoption in the finnish housing fairs
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From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs
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