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[{"key": "dc.contributor.advisor", "value": "Valentini, Chiara", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "H\u00e4rk\u00e4nen, Anna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-05-23T07:26:40Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-05-23T07:26:40Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/95107", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tiivistelm\u00e4\n\nTeknologian hallitsemalla aikakaudella mobiilisovellusten integrointi osaksi markkinointistrategiaa on mullistanut tapahtumamaailman tarjoten uusia mahdollisuuksia asiakkaiden sitouttamiseen ja vuorovaikutukseen. Lis\u00e4ksi sovellukset voivat toimia yrityksille kustannustehokkaina viestint\u00e4v\u00e4linein\u00e4. \nT\u00e4m\u00e4 tutkimus perehtyy mobiilisovellusten k\u00e4ytt\u00f6\u00f6nottoon tapahtumaymp\u00e4rist\u00f6jen kontekstissa ja se on toteutettu toimeksiantona Suomen Asuntomessuille. Tutkimuksessa pyrittiin tunnistamaan tekij\u00f6it\u00e4, jotka vaikuttavat asiakkaiden mobiilisovellusten omaksumiseen messutapahtumien yhteydess\u00e4. Tutkimuksen data ker\u00e4ttiin kvantitatiivisella kyselyll\u00e4 kes\u00e4ll\u00e4 2023 lanseeratun Asuntomessut-sovelluksen kautta. Tutkimuksen otanta koostuu sovelluksen k\u00e4ytt\u00e4jist\u00e4 ja kyselyyn vastasi yhteens\u00e4 245 vastaajaa. Ker\u00e4tty\u00e4 dataa testattiin tutkimusmallin avulla ja tarkoituksena oli vastata asetettuun tutkimuskysymykseen: \u201dMitk\u00e4 tekij\u00e4t vaikuttavat asiakkaiden mobiilisovelluksen k\u00e4ytt\u00f6\u00f6nottoon?\u201d\nTutkimuksen tulokset osoittavat, ett\u00e4 helppok\u00e4ytt\u00f6isyys on vahvasti yhteydess\u00e4 siihen, kokevatko k\u00e4ytt\u00e4j\u00e4t sovelluksen hy\u00f6dylliseksi ja tuottaako sovelluksen k\u00e4ytt\u00f6 heille iloa, mik\u00e4 puolestaan vaikuttaa heid\u00e4n aikomukseensa k\u00e4ytt\u00e4\u00e4 sovellusta tulevaisuudessa. Lis\u00e4ksi tutkimus vahvistaa, ett\u00e4 koettu nautinto vaikuttaa merkitt\u00e4v\u00e4sti sovelluksen k\u00e4ytt\u00f6kokemukseen ja korostaa saumattoman asiakaskokemuksen tarjoamisen ratkaisevaa roolia. \nTutkimuksen tulokset ovat linjassa aikaisemman kirjallisuuden kanssa ja tarjoava n\u00e4k\u00f6kulman tapahtumaj\u00e4rjest\u00e4jille, korostaen mobiilisovellusten tarjoamia mahdollisuuksia tapahtumaymp\u00e4rist\u00f6ss\u00e4. Ymm\u00e4rt\u00e4m\u00e4ll\u00e4 sovellusten k\u00e4ytt\u00f6\u00f6nottoon vaikuttavia tekij\u00f6it\u00e4 organisaatiot voivat kehitt\u00e4\u00e4 kohdennettuja strategioita osallistujien kokemuksen optimoimiseksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Abstract\n\nIn an age dominated by technology, the integration of mobile applications as part of the marketing strategy has revolutionized the world of events, offering new opportunities for customer engagement and interaction. In addition, applications can serve as cost-effective communication tools for companies.\nThis study delves into the implementation of mobile applications in the context of event environments, and it was carried out as a commission for the Finnish Housing Fair. The research aimed to identify factors that influence customers' adoption of mobile applications in connection with trade fair events. The research data was collected through a quantitative survey through the Housing Fair application launched in the summer of 2023. The research sample consists of users of the Housing Fair application, and a total of 245 respondents answered the survey. The collected data was tested with the help of a research model. The purpose was to answer the set research question: \u201cWhat are the factors that influence customers' adoption of a mobile application within the context of a fair event environment?\u201d\nThe results indicate that ease of use is strongly related to whether users find the application useful and whether it brings them joy, which affects their intention to use the application in the future. Moreover, the study confirms that enjoyment significantly affects user experience with the application, emphasizing the crucial role of providing seamless customer experiences.\nThe results of the study are in line with previous literature and provide a perspective for event organizers, emphasizing the possibilities offered by mobile applications in the event environment. By understanding the factors influencing application adoption, organizations can develop targeted strategies to optimize participants' experience.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2024-05-23T07:26:40Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-05-23T07:26:40Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "68", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202405233871", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Digital Marketing and Corporate Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Digital Marketing and Corporate Communication", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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