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[{"key": "dc.contributor.advisor", "value": "Luoma-aho, Vilma", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Korhonen, Otso", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-05-21T16:23:39Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-05-21T16:23:39Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/95029", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Digitaalisen viestinn\u00e4n aikakaudella digitaaliset alustat vaikuttavat yh\u00e4 enemm\u00e4n kulttuurisiin ja poliittisiin kertomuksiin. T\u00e4ss\u00e4 tutkielmassa keskityttiin meemien roo-liin geopoliittisissa konflikteissa, erityisesti meemien k\u00e4ytt\u00f6\u00f6n Ven\u00e4j\u00e4n ja Ukrainan v\u00e4lisess\u00e4 konfliktissa. Tutkimuksessa analysoitiin yksityiskohtaisesti Nordic Atlantic Fella Organizationin (NAFO) meemej\u00e4 sek\u00e4 tutkittiin, millaisia mekanismeja mee-meiss\u00e4 hy\u00f6dynnettiin yleis\u00f6\u00f6n vaikuttamiseksi. Tutkimuksessa tutkitaan my\u00f6s, miten n\u00e4m\u00e4 digitaaliset artefaktit toimivat v\u00e4linein\u00e4, joilla muokataan sotaa ja geopoliittisia j\u00e4nnitteit\u00e4 koskevia narratiiveja. Meemit ovat tiedon yksik\u00f6it\u00e4, joita voidaan j\u00e4ljitell\u00e4 ja kopioida (Shifman, 2014). My\u00f6s narratiiveilla oli t\u00e4rke\u00e4 rooli tutkimuksessa, ja se m\u00e4\u00e4-ritell\u00e4\u00e4n tapahtuman tai tapahtumien esitt\u00e4miseksi, mukaan lukien tarina ja sen ker-tomisen tapa (Abbott, 2008). Tutkimuksessa tarkasteltiin 20 NAFO-meemist\u00e4 koostu-vaa aineistoa k\u00e4ytt\u00e4m\u00e4ll\u00e4 laadullisen sis\u00e4ll\u00f6nanalyysin ja temaattisen analyysin yhdis-telm\u00e4\u00e4 meemien ja niiden merkitysten monien kerrosten analysoimiseksi. Kukin meemi analysoitiin erikseen, jonka j\u00e4lkeen elementit teemoitettiin. Tutkimuksessa k\u00e4y-tettiin kvalitatiivisen sis\u00e4ll\u00f6nanalyysin ja temaattisen analyysin yhdistelm\u00e4\u00e4 meemien ja niiden merkitysten analysoimiseksi. Analyysi paljasti, ett\u00e4 meemit toimivat voimak-kaina tekij\u00f6in\u00e4 poliittisten narratiivien muokkaamisessa ja levitt\u00e4misess\u00e4. Meemeill\u00e4 on kyky kumota vakiintuneita diskursseja ja edist\u00e4\u00e4 erilaista virtuaalista yhten\u00e4isyytt\u00e4 internetin k\u00e4ytt\u00e4jien keskuudessa maailmanlaajuisesti. Meemit voivat olla my\u00f6s haital-lisia esimerkiksi disinformaation levitt\u00e4miseen erilaisissa ymp\u00e4rist\u00f6iss\u00e4. Tutkimuksen tulokset korostavat meemiviestinn\u00e4n merkityst\u00e4 ja sit\u00e4, miten ne voivat muuttaa narra-tiivia erilaisilla elementeill\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2024-05-21T16:23:39Z\r\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-05-21T16:23:39Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "79", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "CC BY 4.0", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Doges go to war \u2013 The influence mechanisms of NAFO memes in Russia-Ukraine conflict", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202405213793", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestinn\u00e4n johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://creativecommons.org/licenses/by/4.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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