AI-powered marketing automation: exploring the factors affecting implementation in a large company

Bibliographic Details
Main Author:	Vihavainen, Silja
Other Authors:	Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto, Specialisation in Marketing, Markkinoinnin opintosuunta
Format:	Master's thesis
Language:	eng
Published:	2024
Online Access:	https://jyx.jyu.fi/handle/123456789/94187

Internet

https://jyx.jyu.fi/handle/123456789/94187