AI-powered marketing automation: exploring the factors affecting implementation in a large company
Marketing automation has firmly established itself as a necessary technology in marketing, and artificial intelligence (AI) seems to introduce novel opportunities to enhance the system even further. Integrating AI and marketing automation creates benefits for marketing, such as more efficient data p...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/94187 |