AI-powered marketing automation: exploring the factors affecting implementation in a large company

Bibliographic Details
Main Author: Vihavainen, Silja
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto, Specialisation in Marketing, Markkinoinnin opintosuunta
Format: Master's thesis
Language:eng
Published: 2024
Online Access: https://jyx.jyu.fi/handle/123456789/94187
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author Vihavainen, Silja
author2 Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu University of Jyväskylä Jyväskylän yliopisto Specialisation in Marketing Markkinoinnin opintosuunta
author_facet Vihavainen, Silja Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu University of Jyväskylä Jyväskylän yliopisto Specialisation in Marketing Markkinoinnin opintosuunta Vihavainen, Silja
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spellingShingle Vihavainen, Silja AI-powered marketing automation: exploring the factors affecting implementation in a large company
subject_txtF Markkinoinnin opintosuunta
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title AI-powered marketing automation: exploring the factors affecting implementation in a large company
title_full AI-powered marketing automation: exploring the factors affecting implementation in a large company
title_fullStr AI-powered marketing automation: exploring the factors affecting implementation in a large company AI-powered marketing automation: exploring the factors affecting implementation in a large company
title_full_unstemmed AI-powered marketing automation: exploring the factors affecting implementation in a large company AI-powered marketing automation: exploring the factors affecting implementation in a large company
title_short AI-powered marketing automation: exploring the factors affecting implementation in a large company
title_sort ai powered marketing automation exploring the factors affecting implementation in a large company
title_txtP AI-powered marketing automation: exploring the factors affecting implementation in a large company
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