APA (7th ed.) Citation

Vihavainen, S., Economics, J. U. S. o. B. a., kauppakorkeakoulu, J. y., Jyväskylä, U. o., & yliopisto, J. (2024). AI-powered marketing automation: Exploring the factors affecting implementation in a large company.

Chicago Style (17th ed.) Citation

Vihavainen, Silja, Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, and Jyväskylän yliopisto. AI-powered Marketing Automation: Exploring the Factors Affecting Implementation in a Large Company. 2024.

MLA (9th ed.) Citation

Vihavainen, Silja, et al. AI-powered Marketing Automation: Exploring the Factors Affecting Implementation in a Large Company. 2024.