| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Tammela, Annika", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Pellinen, Teemu", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-03-27T08:22:26Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-03-27T08:22:26Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/94087", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Musiikkimarkkinointi ja sen toteutus on monta vuotta ollut sidoksissa vallitsevaan teknologiaan ja trendeihin, ja pyrkinyt n\u00e4ytt\u00e4ytym\u00e4\u00e4n alati relevanttina maailmanlaajuisessa kulttuurimaisemassa. Nykyaikainen globalisaatio, kuinka me sen tunnemme, ja informaatiotulva, joka sit\u00e4 seuraa voi usein kuitenkin tehd\u00e4 markkinoinnista haastavaa. Lis\u00e4ksi on kiinnostavaa huomata kuinka nykyaikaiset lyhytvideot 2020- luvun sosiaalisen median palveluissa kuten TikTok ja Instagram Reels ovat vallanneet k\u00e4ytt\u00e4j\u00e4alustat suosiollaan. Lyhytvideot ovatkin osoittautuneet suosion mukana oivaksi paikaksi markkinoida itse\u00e4\u00e4n, yrityst\u00e4\u00e4n, puoluettaan tai mik\u00e4 on tutkimuksen kannalta kiinnostavaa, musiikkiaan.\n\nTutkielmani on kirjallisuuskatsaus, joka pyrkii navigoimaan keinoja luoda musiikkimarkkinoinnista erottuvaa ja ainutkertaista pohjaten tietoa aiemmista alan tutkimuksista. Pyrin aktiivisesti yhdistelem\u00e4\u00e4n ja vertailemaan taloustieteen tutkimusdataa sek\u00e4 universaaleja markkinointistrategioita musikkitieteen ja muun musiikinalan tutkimuksiin. Tavoitteena on my\u00f6s pysty\u00e4 tulkitsemaan yll\u00e4 mainittujen lyhytvideoiden suosiota markkinoinnin kent\u00e4ll\u00e4 audiovisuaalisuuden ilmi\u00f6n tutkimuksiin peilaten.\n\nOnnistuessaan tutkimukseni on oiva ty\u00f6kalu markkinoinnin yrityksille ja kulttuuripalveluille l\u00e4hte\u00e4 kehitt\u00e4m\u00e4\u00e4n omasta markkinoinnista ajankohtaista ja vakavasti otettavaa. Motivaatio tutkimukseen kantautuu halusta osoittaa kulttuurin merkitys yhteiskuntaa ruokkivana entiteettin\u00e4 ja identiteetin yll\u00e4pit\u00e4j\u00e4n\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2024-03-27T08:22:26Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-03-27T08:22:26Z (GMT). No. of bitstreams: 0\n Previous issue date: 2024", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "24", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "musiikkimarkkinointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "audiovisuaalisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Musiikkimarkkinoinnin toteutuksen keinoja ja sovelluksia 2020-luvun sosiaalisessa mediassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202403272631", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Musiikin, taiteen ja kulttuurin tutkimuksen laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Music, Art and Culture Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Musiikkitiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Musicology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3051", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "musiikki", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "TikTok", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitaalinen markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulttuurintutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
|