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[{"key": "dc.contributor.advisor", "value": "Asunta, Laura", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Sirkko, Hannamari", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-01-29T07:36:15Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-01-29T07:36:15Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/93094", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Sustainability is an important part of business environment as responsible behaviour is expected from companies in the dimensions of environment, social and business. Even though there are no commonly accepted definition for the phenomenon, companies are involved to it and taking actions to meet the expectations of stakeholders. Strategic communication aims to maintain the healthy reputation of the organisation in the eyes of the public and to advance the mission of the organisation. Through strategic communication on sustainability related issues, companies might obtain the benefits from their responsible behaviour and to enhance the relationship and trust with stakeholder groups. \n\nThis research studies the sustainability of the pharmaceutical companies in Finland and how strategic communication on sustainability issues could help to achieve the sustainability vision of the industry. Pharmaceutical industry is unique global business environment and an integral part of health of the societies, so it provides an interesting research setting form the perspective of sustainability and stakeholder expectations. This research is conducted in qualitative research method as the aim is to understand these phenomena more comprehensive. The data was gathered in 7 individual interviews of the representatives of the local pharma companies. The data was analysed by utilising thematic method.\n\nBy the results of this research, the sustainability of pharmaceutical companies in Finland seems to be action-oriented projects, focusing on the dimensions of environment and social. The maturity of the sustainability strategies varied a lot among the companies. The regulation frames the industry, which limits the possibilities to negotiate and interact with the stakeholders. Due the regulation and the need to enhance the reputation of the industry, the strategic approach to sustainability and to communication is required.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Yritysvastuu on keskeinen osa yritysten toimintaa ja vastuullisuutta odotetaan ymp\u00e4rist\u00f6\u00f6n, sosiaaliseen vastuuseen ja liiketoimintaan liittyviss\u00e4 kysymyksiss\u00e4. Vaikka yritysvastuullisuuden ilmi\u00f6lle ei ole olemassa tarkkaan m\u00e4\u00e4ritelty\u00e4 viitekehyst\u00e4, useat yritykset ovat sitoutuneita vastuullisuuteen ja tekev\u00e4t toimia sidosryhmien asettamien odotusten mukaan. Strateginen viestint\u00e4 pyrkii s\u00e4ilytt\u00e4m\u00e4\u00e4n organisaation hyv\u00e4n maineen yleis\u00f6jen silmiss\u00e4 ja edist\u00e4m\u00e4\u00e4n organisaation mission toteutumista. Strateginen viestint\u00e4 yritysvastuun teemoista voi auttaa yrityksi\u00e4 saamaan hy\u00f6tyj\u00e4 vastuullisesta k\u00e4yt\u00f6ksest\u00e4 ja rakentamaan suhdetta ja luottamusta t\u00e4rkeimpien sidosryhmien kanssa. \n\nT\u00e4m\u00e4 tutkimus kuvailee mit\u00e4 on yritysvastuu Suomessa toimivien l\u00e4\u00e4keteollisuuden yritysten kontekstissa ja kuinka strateginen viestint\u00e4 voisi auttaa yrityksi\u00e4 saavuttamaan alan vastuullisuusvision. L\u00e4\u00e4keteollisuus on ainutlaatuinen globaali toimiymp\u00e4rist\u00f6 ja keskeinen toimija yhteiskunnan terveyden n\u00e4k\u00f6kulmasta, joten se tarjoaa mielenkiintoisen tutkimusasetelman yhteiskuntavastuun ja sidosryhmien odotusten n\u00e4k\u00f6kulmasta. T\u00e4m\u00e4 tutkimus toteutettiin laadullisena tutkimuksena koska tarkoituksena oli ymm\u00e4rt\u00e4\u00e4 yritysvastuun ja strategisen viestinn\u00e4n ilmi\u00f6it\u00e4 paremmin. Tutkimusaineisto ker\u00e4ttiin seitsem\u00e4ss\u00e4 l\u00e4\u00e4keyritysten edustajien yksil\u00f6haastatteluissa. Aineisto analysoitiin hy\u00f6dynt\u00e4m\u00e4ll\u00e4 temaattista l\u00e4hestymistapaa. \n\nTutkimuksen tulosten perusteella l\u00e4\u00e4keteollisuuden yritysten yritysvastuu n\u00e4ytt\u00e4ytyy projekteina erityisesti ymp\u00e4rist\u00f6 ja sosiaalisen vastuun alueilla. Yritysvastuustrategioiden status vaihteli yritysten v\u00e4lill\u00e4. Regulaatio kehyst\u00e4\u00e4 yritysten toimintaa sek\u00e4 rajoittaa mahdollisuuksia vuorovaikuttaa sidosryhmien kanssa. S\u00e4\u00e4ntelyn ja alan maineen parantamistarpeen vuoksi strategista l\u00e4hestymistapaa kest\u00e4v\u00e4\u00e4n kehitykseen ja viestint\u00e4\u00e4n tarvitaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2024-01-29T07:36:15Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-01-29T07:36:15Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "72", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sustainability", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "CSR", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "CSR communication", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "strategic communications", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sustainability and sustainability communication of pharma industry companies located in Finland", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202401291581", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestinn\u00e4n johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "2043", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kest\u00e4v\u00e4 kehitys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysvastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "l\u00e4\u00e4keteollisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteis\u00f6viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sustainable development", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "corporate responsibility", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "communication", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pharmaceutical industry", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "organisational communication and public relations", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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