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[{"key": "dc.contributor.advisor", "value": "Villi, Mikko", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Aho, Olivia", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-01-22T06:30:22Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-01-22T06:30:22Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/92948", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa tarkastellaan, miten suomalaisissa maakuntalehdiss\u00e4 tavoitellaan nuoria yleis\u00f6j\u00e4 aiheiden valinnalla. Tavoitteena on tutkia, miten maakuntalehdiss\u00e4 k\u00e4sitet\u00e4\u00e4n nuoret yleis\u00f6t ja millaisia keinoja aiheiden valinnassa k\u00e4ytet\u00e4\u00e4n kohderyhm\u00e4n tavoittamiseksi. Aihetta l\u00e4hestyt\u00e4\u00e4n teoreettisesti journalismin yleis\u00f6tutkimuksen kautta. Tutkielman aineisto koostuu kolmen suomalaisen maakuntalehden edustajien haastatteluista. Puolistrukturoiduissa haastatteluissa on haastateltavina lehdist\u00e4 uutisp\u00e4\u00e4llikk\u00f6 tai muu vastaava henkil\u00f6 toimitusten johtoportaasta. Aineiston analysoinnissa k\u00e4ytet\u00e4\u00e4n laadullista sis\u00e4ll\u00f6nanalyysi\u00e4. Muodostin aineistosta kolme teemaa: 1) nuorten kiinnostuksenkohteet, 2) toimitusty\u00f6n strategiat ja resurssit sek\u00e4 3) n\u00e4k\u00f6kulmat ja k\u00e4sittely-tavat. Aineistosta selvi\u00e4\u00e4, ett\u00e4 nuoret on m\u00e4\u00e4ritelty tarkastelluissa maakuntalehdiss\u00e4 kohderyhm\u00e4n\u00e4, joka halutaan tavoittaa. Nuoria tavoitellaan p\u00e4\u00e4osin yksitt\u00e4isill\u00e4 keinoilla, kuten heit\u00e4 kiinnostavilla juttuaiheilla. Nuorten tavoittamiseen liitet\u00e4\u00e4n erilaisia haasteita ja onnistumisia. Tutkielma vahvistaa aiemmassa tutkimuksessa olevaa tietoa journalismin nuorista yleis\u00f6ist\u00e4 ja tuo uutta tietoa nuorten tavoittamisesta paikallis- ja maakuntalehtitasolla. Tutkielman tulosten voi ajatella olevan hy\u00f6dyllisi\u00e4 my\u00f6s konkreettisesti uutismedioiden ty\u00f6ss\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2024-01-22T06:30:22Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-01-22T06:30:22Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "37", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "journalismin yleis\u00f6t", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "nuoret yleis\u00f6t", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\"Muutakin kun sit\u00e4 kriisi\u00e4, sotaa ja pelkoa\" : miten suomalaisissa maakuntalehdiss\u00e4 tavoitellaan nuoria yleis\u00f6j\u00e4 aiheiden valinnalla?", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202401221441", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalism", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3133", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitalisaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "journalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "nuoret", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yleis\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "maakuntalehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sanomalehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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