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[{"key": "dc.contributor.advisor", "value": "Asunta, Laura", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Virta, Petri", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Jani, Rutanen", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-12-21T09:17:02Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-12-21T09:17:02Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/92446", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Viestint\u00e4 ja vuorovaikutus ovat Internetin my\u00f6t\u00e4 siirtyneet jatkuvasti enemm\u00e4n digitaalisiin ymp\u00e4rist\u00f6ihin. My\u00f6s yh\u00e4 useampi yhteis\u00f6 toimii digitaalisessa ymp\u00e4rist\u00f6ss\u00e4. T\u00e4m\u00e4n my\u00f6t\u00e4 yhteis\u00f6managerointi ja yhteis\u00f6manageri sen toteuttajana ovat kasvattaneet merkityst\u00e4\u00e4n. Yhteis\u00f6manageri on ty\u00f6nkuvana varsin moninainen, eik\u00e4 sit\u00e4 ole tarkasti m\u00e4\u00e4ritelty. Er\u00e4\u00e4n m\u00e4\u00e4ritelm\u00e4n mukaan yhteis\u00f6managerin teht\u00e4viksi on m\u00e4\u00e4ritelty mm. yhteis\u00f6jen luominen ja hallinnoiminen sek\u00e4 osallistumisen ja yhteisty\u00f6n vahvistaminen. \n\nTutkielmassa selvitettiin millaisin vuorovaikutuksen keinoin yhteis\u00f6managerit edist\u00e4v\u00e4t vuorovaikutusta yhteis\u00f6iss\u00e4\u00e4n ja millaisia erityispiirteit\u00e4 he kokevat vuorovaikutuksella olevan digitaalisessa ymp\u00e4rist\u00f6ss\u00e4. Tutkielma toteutettiin kaksivaiheisena monimenetelm\u00e4tutkimuksena. Ensimm\u00e4isess\u00e4 vaiheessa toteutettiin kartoittava survey-tutkimus, niin kutsuttu Yhteis\u00f6managerikysely. Toisessa vaiheessa syvennyttiin ensimm\u00e4isen vaiheen pohjalta valittuihin teemoihin haastatellen kuutta yhteis\u00f6manageria. \n\nTutkielman tulosten perusteella vuorovaikutuksella n\u00e4htiin olevan keskeinen rooli yhteis\u00f6llisyyden rakentamisessa ja yhteis\u00f6managerilla puolestaan keskeinen rooli t\u00e4m\u00e4n toteuttamisessa. Tulokset lis\u00e4\u00e4v\u00e4t ymm\u00e4rryst\u00e4 siit\u00e4, millaisia erityispiirteit\u00e4 yhteis\u00f6managerit kokevat nimenomaan digitaalisessa ymp\u00e4rist\u00f6ss\u00e4 tapahtuvassa vuorovaikutuksessa olevan. Keskeiset hy\u00f6dyt liittyiv\u00e4t suurempien yleis\u00f6jen tavoittamiseen helpommin ja nopeammin. Haasteet liittyiv\u00e4t vuorovaikutuksen pelkistymiseen ja siit\u00e4 syntyviin v\u00e4\u00e4rink\u00e4sityksen mahdollisuuksiin sek\u00e4 varsin yleiseen huonoon k\u00e4yt\u00f6kseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-12-21T09:17:02Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-12-21T09:17:02Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "86", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "yhteis\u00f6managerointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "vuorovaikutusosaaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "digitaaliset yhteis\u00f6t", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "K\u00e4sityksi\u00e4 vuorovaikutuksesta yhteis\u00f6managerin ty\u00f6ss\u00e4 digitaalisessa ymp\u00e4rist\u00f6ss\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202312218440", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestinn\u00e4n johtaminen", 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"language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vuorovaikutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteis\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteis\u00f6llisyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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