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[{"key": "dc.contributor.advisor", "value": "Taiminen, Heini", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Munnukka, Juha", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Itkonen, Matti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Salmi, Noora", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-09-19T05:36:01Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-09-19T05:36:01Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/89164", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Yritt\u00e4jyyskasvatus on yksi koulutuksen keskeisimmist\u00e4 kehitt\u00e4misalueista yhteiskunnassamme tapahtuneiden murrosten ja muutosten my\u00f6t\u00e4. Erilaisten taloudellisten ja sosiaalisten haasteiden my\u00f6t\u00e4 vaatimus yritt\u00e4jyyskasvatuksen\nkehitt\u00e4mist\u00e4 ja edist\u00e4mist\u00e4 kohtaan on merkitt\u00e4v\u00e4sti lis\u00e4\u00e4ntynyt suomalaisessa yhteiskunnassa. Yritt\u00e4jyyskasvatuksen tavoitteena on kehitt\u00e4\u00e4 lapsissa ja nuorissa yritt\u00e4j\u00e4m\u00e4isi\u00e4 asenteita, tietoja, taitoja ja tapoja. Sosiaalisen markkinoinnin l\u00e4hestymistapoja, tekniikoita ja periaatteita voidaan soveltaa k\u00e4ytt\u00e4ytymisen muutokseen, jolla pyrit\u00e4\u00e4n hy\u00f6dytt\u00e4m\u00e4\u00e4n sek\u00e4 yksil\u00f6\u00e4 ett\u00e4 koko yhteiskuntaa laajemmin kasvattaen hyvinvointia ja yhteist\u00e4 hyv\u00e4\u00e4. Suomalainen yhteiskunta\ntarvitsee lis\u00e4\u00e4 yritt\u00e4j\u00e4m\u00e4isi\u00e4 suhtautumis- ja toimintatapoja, sill\u00e4 kehittyv\u00e4n yhteiskunta perustuu yritt\u00e4j\u00e4m\u00e4iseen toimintaan.\n\nT\u00e4m\u00e4 pro gradu -kaksoistutkimuksen tavoitteena on kuvata peruskoulun yritt\u00e4jyyskasvatukseen sosiaalisen markkinoinnin ilmi\u00f6n\u00e4 yhdist\u00e4en kasvatustieteen ja markkinoinnin n\u00e4k\u00f6kulmat toisiinsa. Tarkoituksena on ymm\u00e4rt\u00e4\u00e4 alakoulussa annettavaa yritt\u00e4jyyskasvatusta sek\u00e4 ymm\u00e4rt\u00e4\u00e4 sen taustalla tapahtuvaa k\u00e4ytt\u00e4ytymisen muutosta, kun opettajat omaksuvat yritt\u00e4jyyskasvatuksen opetussuunnitelman hengess\u00e4 opetuksen l\u00e4ht\u00f6kohdaksi ja l\u00e4pi leikkaavaksi arjen toimintatavoissa jatkuvasti l\u00e4sn\u00e4 olevaksi teemaksi. Tutkimus toteutettiin yritt\u00e4jyyskasvatustaan kehitt\u00e4neille edell\u00e4k\u00e4vij\u00e4opettajille teemahaastatteluna ja aineisto analysoitiin teemoittelemalla.\n\nTutkimuksen tulokset osoittivat, ett\u00e4 peruskoulun yritt\u00e4jyyskasvatus voidaan n\u00e4hd\u00e4 sosiaalisen markkinoinnin ilmi\u00f6n\u00e4, jolla pyrit\u00e4\u00e4n ratkomaan yhteiskunnassa vallitsevia kompleksisia ongelmia. Opettajien yritt\u00e4jyyskasvatuksen omaksuminen on asteittain etenev\u00e4 prosessi, johon vaikuttavat hyvin monen eri tason tekij\u00e4t est\u00e4en tai tukien k\u00e4ytt\u00e4ytymisen muutosta. Merkitt\u00e4vimp\u00e4n\u00e4 tekij\u00e4n\u00e4 nousi esiin opettajan oma motivaatio. Tulosten perusteella voidaan ymm\u00e4rt\u00e4\u00e4 yritt\u00e4jyyskasvatusta laaja-alaisesti ja soveltaa t\u00e4t\u00e4 ymm\u00e4rryst\u00e4 suunniteltaessa k\u00e4ytt\u00e4ytymisen muutosohjelmia, joiden tavoitteena on saada opettajat omaksumaan yritt\u00e4jyyskasvatus eneneviss\u00e4 m\u00e4\u00e4rin ja syv\u00e4llisemmin osaksi omaa opetustaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-09-19T05:36:01Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-09-19T05:36:01Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "108", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00e4ytymisen muutos", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Peruskoulun yritt\u00e4jyyskasvatus sosiaalisen markkinoinnin ilmi\u00f6n\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202309195181", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Education and Psychology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Kasvatustieteiden ja psykologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Opettajankoulutuslaitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Teacher Education", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Teacher Education", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Luokanopettajakoulutus", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "103", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritt\u00e4jyyskasvatus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritt\u00e4jyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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