Modern music industry perspectives on music marketing using social media platforms

Modern music industry perspectives on music marketing using social media platforms

The music industry and the importance of marketing music through online media platforms and distribution services has been on public discussion for a while now. Succeeding in the music industry seems harder than ever, even though at the same time technologies have given u...

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Bibliographic Details
Main Author: Brännkärr, Anna-Sofia
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Musiikin, taiteen ja kulttuurin tutkimuksen laitos, Department of Music, Art and Culture Studies, Jyväskylän yliopisto, University of Jyväskylä
Format: Bachelor's thesis
Language:eng
Published: 2023
Subjects:
Musiikkitiede
Musicology
3051
heavy metal
sosiaalinen media
markkinointi
musiikkiteollisuus
musiikki
social media
marketing
music industry
music
Online Access: https://jyx.jyu.fi/handle/123456789/89142

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