The concept of growth hacking : case study on Finnish companies

The concept of growth hacking case study on Finnish companies

The digitally revolutionized environment and availability of big data provide firms constantly arising new opportunities to deliver increased value for customers. However, this development has also challenged companies and marketers to adapt and transform their ideology and operating models to meet...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Kurikko, Katariina
Muut tekijät: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2023
Aiheet:
growth hacking
management
Markkinointi
Marketing
20423
johtaminen
markkinointi
leadership (activity)
marketing
Linkit: https://jyx.jyu.fi/handle/123456789/88124

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